PATH 01 · SCHEDULED
LIVE EVENTSLive Talent Search
Sign up for a scheduled event. Perform on TikTok LIVE in front of the community.
Learn more
goTether Music Awards
A new pathway for independent musicians. Compete, connect with your community, and earn your shot at a live stage with real prizes.
HOW IT WORKS
Two ways in. One stage at the end.
Enter through a live event or a video submission. Both paths feed the weekly leaderboard. From there, it's the quarterly tournament, then the annual IRL stage at TikTok Studio LA.
PATH 02 · ROLLING
OPEN ANYTIMEVideo Submission
Drop a TikTok video. Rally votes. Top submissions advance to the leaderboard.
Learn moreWHERE BOTH PATHS MEET
The Weekly Leaderboard
Every musician — live performer or video submitter — earns points and gets ranked. Each week, the top performers move up.
TOP 3 EACH WEEK ADVANCE
THIS WEEK'S TOP
1
2
3
4
↓ TOP 3 ADVANCE
QUARTERLY
Quarterly Tournament
Weekly winners earn their place in the quarterly tournament. Compete over the quarter — the top performers earn their shot at the annual stage.
CHAMPIONS ADVANCE TO ANNUAL
↓ CHAMPIONS ADVANCE
ANNUAL · THE IRL STAGE
Live and in-person.
Quarterly champions take the stage at a live, in-person event. Real performances. Real prizes. One winner. Venue announced soon.
GRAND PRIZE
$2,000
Cash purse
STUDIO TIME
Recording
Professional studio
INDUSTRY ACCESS
Label Intros
& artist management teams
How Points Work
TikTok Diamondsfrom LIVE streams
goTether Votesfrom your profile
Competition Pointsyour total score
Leveling the Playing Field
Our points system is designed to balance talent with community support. Musicians with strong skills and engaged supporters both have paths to the top—it's not just about who has the biggest following.
Direct Fan Notifications
Your voters and supporters can opt-in to receive direct notifications about your lives and campaigns. Build a stronger community without worrying about the algorithm—your supporters will always know when you go live.
Why Join
We build pathways, not just tools. This is one of the biggest pathways we've ever built.
Win the Grand Prize
Compete for $2K cash, studio time, music gear, and major recognition
Visit TikTok Studios
Get access for visits to TikTok studios in New York or L.A.
Industry Access
Intros to recording labels and artist management teams
Join the Community
Connect with fellow musicians, collaborate, and build your network
Grow Your Audience
Reach new supporters and expand your fanbase during the competition
Talent Wins
Votes count more than points — your talent and community support decide the winner
Who is goTether?
goTether is a platform for creators, by creators. We're building tools designed to help artists leverage their platform and community to connect directly with their audience — without having to worry about algorithms deciding who sees their content.
When you join the goTether Music Awards, the profile you create stays up indefinitely and serves as a free place to showcase all of your content. It's your home on the internet, built for musicians.
We're actively developing interactive modules like song requests, music lists, and more widgets to make your goTether profile even more powerful — giving your fans new ways to engage with you and your music.
Our goal is simple: help independent music artists stay independent, while still having distribution channels to reach their audience. You built your community — you deserve to own that connection.
What "Tether" Means
Tether is about connection.
Creators tether to their communities.
Communities tether to goals.
Together, we tether to something bigger than ourselves.
Let's goTether!